Jaehyun Park
Jaehyun Park is an Associate Professor in the School of Design at the Hong Kong Polytechnic University (PolyU), Hong Kong SAR, China. Before joining PolyU he was an Associate Professor in the Design and Architecture Department at Kyoto Institute of Technology and a Specially Assigned Associate Professor in the School of Engineering at the Tokyo Institute of Technology. His academic disciplines have transformed three inter-related disciplines in Arts & Design, Management, and Technology. He received two bachelor’s degrees (Painting and Visual Communication Design) from Seoul National University in Seoul, South Korea. He studied User-Centered Design and Planning during his master at the Institute of Design of Illinois Institute of Technology in Chicago, the United States. He obtained his PhD in Information Systems (IS) from the Weatherhead School of Management at Case Western Reserve University in Cleveland, the United States.
As a socio-technical researcher by a view of social construction, his research highlights exploring new interpretations of products, systems, and services, especially as they relate to the issue of human enterprise in design, innovation, and technology research. For successful business-design solutions, he believes that the most critical issue is to identify emerging relationships among business, design, and technology, and the human-centered approach is the core of identifying relationships for the successful design and innovations over time.
He has a strong belief—\"the most human-centered design approach can lead the most social innovations. Also, it can be the most profitable business”. Based on this belief, his research has conducted diverse interdisciplinary research projects to deliver the values of the customer-centered design and innovation with other multiple disciplined researchers in information systems, tourism & hospitality, and engineering. To increase qualified knowledge and practice in the design education, therefore, he has performed a series of experiments to rethink the roles of managers and designers in the contexts of design, business, technology as the interdisciplinary educational programs, departments, and schools in Japan, United States, South Korea, China, UK, Egypt, and Peru.
YongHee Kim
Dr. YongHee Kim is currently a Professor of Marketing at the Department of Business Administration, Pusan National University. She has been teaching various marketing and strategy courses. She also teaches capstone courses for developing a business model and marketing plan. Her research is specialized in service and hospitality marketing strategies. Dr. Kim\'s research works appear in renowned journals.
