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Rando Kim is a professor in the Dept. of Consumer Science (DCS), Seoul National University (SNU). As a specialist in consumer behavior and market trend analysis, he has written more than 20 books including the Trend Korea series, Dining Business Trend series, Market Kurly Insight , The Hyundai Seoul Insight , Trend China, What Consumers Want, and Luxury Korea . He also wrote essay books, Amor Fati , Future and My Job , and Youth , It’s Painful which have sold three million copies in 17 countries. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea’s major companies like Samsung, LG, SK, CJ, Hyundai Motors, GS, LH, Amorepacific, Lotte, Fursys, Nongshim, and Coway./Miyoung Jeon is a research fellow at the Consumer Trend Center (CTC) under Seoul National University. She holds BA, MA and PhD degrees in Consumer Science. Since 2009, she has co-authored numerous books including the annually published and top-ranked book series Trend Korea, as well as Trend China , Dining Business Trend series, and Breakthrough Power . Miyoung worked as a research analyst at Samsung Economic Research Institute, served as a research professor at SNU, and is currently a columnist for Dong-A Ilbo’s ‘Trend Now’ section. Additionally, she holds positions as the chair for Lotte Shopping’s ESG Committee and serves as an advisor for multiple organizations including LG U+, Hana Bank and the Seoul Metropolitan Govement. Currently, she collaborates with various companies, focusing on new trend-based product development and strategic planning./Jihye Choi, PhD in Consumer Science from DCS, SNU, works as a research fellow at CTC. She has participated in many consulting projects with Korea’s leading companies such as Samsung and LG, and gives public lectures on consumer trends. She currently teaches consumer behavior and qualitative research methodology at SNU. She contributes many articles and columns to major Korean newspapers and media./Jung Yoon Kwon currently works as a research fellow at CTC, SNU. She obtained her BA, MA, and PhD degrees in Consumer Science, SNU. She explored the intergenerational transmission of consumption styles in her PhD dissertation. She has participated in many consulting projects with leading Korean companies such as Samsung and CJ, and she also teaches an Introduction to Consumer Science course at Sung Kyun Wan University./Dahye Han currently works as a research fellow at CTC, SNU. She received a BA in Psychology, SNU and obtained MA and PhD degrees in Consumer Science, SNU. Her PhD dissertation focused on the structure and measurement of consumption emotions. As a researcher, she received a paper award from the Korean Consumption Culture Association in 2022. Also, she is conducting a number of consulting projects with major Korean companies, such as Samsung and LG./Hyewon Lee is a PhD in Consumer Science, SNU and is currently a senior researcher at CTC. She is interested in generation theory and changes in consumer behavior due to technological advances, based on insights gained while working at the Korea Publishing Culture Association, Dasan Books, Reader’s Book, and Kakao Page. Recently, she has been conducting research on expanded cultural capital to explore the drivers of consumption trends that cannot be explained by economic capital. /June Young Lee currently works as a professor at Sangmyung University. He received a doctorate degree in Consumer Science, SNU. He received ‘The Best Paper Award’ in the Inteational Joual of Consumer Studies . He worked as a senior researcher at Life Soft Research lab at LG Electronics. He is a laboratory chief at the Consumer Research Center in Sangmyung University. /Hyang Eun Lee is an Executive Director at LG Electronics Home Appliance & Air Solution [H&A] Business Division. She holds a Master’s degree from Central Saint Martins in the UK and a Ph.D. in Design from Seoul National University.At LG Electronics, she is responsible for product planning focused on customer experience [CX] innovation. Her work includes launching innovative products, discovering and managing new business models, establishing CX-based management strategies, and designing product and space services. As a professor in the Department of Service·Design Engineering at Sungshin Women’s University, she has conducted numerous corporate customer experience projects, bridging academia and industry. She is also actively engaged in research, publishing papers in top 25% [Q1] SSCI and SCIE inteational jouals. As an expert bridging theory and practice, she has been writing a column titled “Lee Hyang-eun’s Trend Touch” for the JoongAng Ilbo since 2021./Yelin Chu received an MA degree in Consumer Science, SNU. Currently, she is attending a PhD program and serves as a senior researcher at CTC. Her Master’s thesis was entitled “A Study of Consumer Experience on the Online Education Service with Conditional Tuition Refund.” She is interested in analyzing big data to distill insights from unstructured data, and in deriving further meaning from participant interviews through qualitative research. /Dahyen Jeon is currently working on her PhD and is a senior researcher at CTC. She received a BA degree in Fashion Industry at Ewha Womans University and an MA degree in Consumer Science at SNU. She was awarded first place in the Korean Society of Clothing and Textiles (KSCT) contest in 2019. Her area of interest is consumer behavior in the digital retail environment. Her current research focuses on online visual cues and haptic imagery./Naeun Kim is currently enrolled in a PhD program and works as a senior researcher at CTC. She eaed her master’s degree in Consumer Science, SNU. Her master’s thesis is titled “A Study on Small Luxury Consumption Motivations and Consumer Typologies .” She is interested in analyzing new consumption phenomena in mode society and aims to conduct research that combines qualitative and quantitative approaches that can provide a rich interpretation of consumers’ hidden needs and influencing factors./YouHyun Alex Suh holds a Ph.D. in Consumer Science from Seoul National University, an MS in Culture Technology from KAIST, and a BA(Hons) in Textile Design from Central Saint Martins , London, UK. With a multidisciplinary background in science, art, and the humanities, she brings a unique, creative, and interdisciplinary approach to her work. Her expertise includes quantitative and qualitative research on consumer needs, with a strong focus on trend analysis, design management, consumer behavior, customer experience strategy, and new product planning. She previously worked as a Customer Experience (CX) Specialist at LG Electronics.

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