저자 - Dae Ryun Chang
Dae Ryun Chang is Professor of Marketing at Yonsei School of
Business. He received his Doctorate from Harvard University,
and his MBA from Columbia University. He has held visiting
faculty appointments at Helsinki School of Economics, Hong
Kong University of Science & Technology, Australian National
University, Singapore Management University and Nanyang
Technology University. He is a contributing blogger at Harvard
Business Review Online where he opines about marketing,
branding, entertainment, sports, and Asian business-related
issues. He has launched a MOOC course, International
Marketing in Asia on Coursera.org.
<Mastering NOON NOPI> 저자 소개
