Where the Eyes of Global Capitalists and Investors Are focused
The General trend of the Vietnamese market begins to rise from 2020!
Everything about Investing and Doing Business in Vietnam
as told by the head of a Business Operation with 10-year
experience of doing business in Vietnam
This book has a lively and realistic guide and analysis of the Vietnamese market given by the head of a local Vietnamese subsidiary for 10 years. He lives in Vietnam and analyzes the Vietnamese market through the eyes of an insider. It contains things you really need to know when you are interested in, want to invest in, or want to do business in Vietnam. Furthermore, it contains the hidden crisis and opportunity factors amid the changes in the situation of not only Vietnam, but also the international situation in Southeast Asia and neighboring countries, as well as the war for supremacy between the US and China and the situation around the Mekong River, which is emerging as a new gunpowder in Southeast Asia.
The Japan is geographically close to Koreans but psychologically far away, Vietnam is a country that is not far away but mentally close to the Korean people. Vietnam is Korea's fourth largest trading country and the origin place of Korean Wave in Southeast Asia. As of 2020, there are 7,500 Korean companies and 200,000 Koreans reside. There are also 150,000 Vietnamese living in Korea. Vietnam is geographically located in Southeast Asia, but it should be classified as a Northeast Asian country along with Korea, China, and Japan. Because Vietnam is the same Confucian culture area, and Buddhism is Mahayana Buddhism, unlike other Southeast Asian countries.
Vietnam has already attracted attention as a hot market since the 2010s. Throughout the past decade, Vietnam has been reported as a market for gold eggs, called Post China. However, until now, the Vietnamese consumption market has not been as big as expected. Why has success continued to be postponed and sluggish in Vietnam, a land of opportunity and a young population of 1 billion? And then, can Vietnam really become a land of opportunity in the future? The author of this book affirms, "From 2020, the growth of the Vietnamese market will begin." It is said that the rise of the trend in Vietnam is from now on.
Although the global economy is struggling with the COVID-19, Vietnam has emerged as the most popular investment destination with a GDP growth of 2.92% in 2020. There are only a few countries in the world that have grown positively in 2020, and many people are wondering about Vietnam's growth in the horror of 2020. The Vietnamese government handles corona prevention in a transparent and swift manner, and has successfully prevented the coronavirus. So, in this corona pendemic era, Vietnam is emerging as an investment destination to replace China.
Real stories from Vietnam
Pay attention and invest in the Vietnamese market right now!
The author of this book has done a lot of critical analysis over the past decade to the point of being called a pessimist in the Vietnamese market. "The Vietnamese market is not yet." And he said, “Vietnam market will start from 2020”. That 2020 has finally come. He argues that the Vietnamese market is bound to improve noticeably from 2020. What is the basis for the claim
First of all, the Vietnamese government is making good use of the international situation of the war for supremacy between the United States and China, making it a cornerstone of national development. While attracting the United States, he is good at walking a single rope without conflict with China.
Also, unlike other Southeast Asian countries, rather than intensively developing a single metropolis rapidly, it is developing evenly, even if it is somewhat slower. So, in Vietnam, two mega cities and three direct cities are developing at the same time. In the long term, it is a solid foothold for the development of Vietnam.
The second is that the Vietnamese average age is young and the education enthusiasm is high. The average age of 100 million Vietnamese people is dynamic in their 30s. In addition, the enthusiasm for education is high enough to dig tunnels and build schools to educate them during the war. In particular, the children of the 1970s, who are now in their 40s, have enormous enthusiasm for education.
Third, global manufacturing facilities in China are moving to Vietnam due to conflicts between the US and China and soaring labor costs. The fourth is that it is Vietnam's Wi-Fi paradise and is open to IT, with the majority of the people using smartphones.
The fourth is that it is Vietnam's Wi-Fi paradise and is open to IT, with the majority of the people using smartphones.
The fifth is that society is stable with a communist collective system. The social system and security are safe enough for a woman to go on a night street alone. In fact, it tells us “Vietnam!” What comes to mind is the image of a socialist country like China or North Korea. However, it is not a single-person dictatorship in China or North Korea, but a majority group system. In particular, although it is a socialist country, it is not controlled or closed, especially religious freedom, and same-sex marriage is not illegal. Young people freely imitate the cultures of other countries, play cosplay, and enjoy the Korean Wave. Also, unlike other Southeast Asian countries, there is no Chinese influence and there is no conflict with ethnic minorities.
MZ generation to open Vietnam's consumption market is coming
The reason why Vietnam's consumption market has been slow compared to China's growth can be seen by understanding the core consumer groups in their 30s and 40s. Vietnam ended the war with the United States in 1975, but after that, it fought with Cambodia from 1975 to 1979, and also with China in 1979. It was a war throughout 1970. Therefore, Vietnamese born in 1970 had the same sentiment as Korean born in 1950 through the Korean War. That's why people who were born in Vietnam in the 70s have made it a common practice to cherish because of the difficult memories of their childhood. This is the reason Vietnam's 30s and 40s do not consume it.
This book explains what you need to know when doing business in Vietnam, using local examples. It contains details on why giants such as Starbucks and McDonald's are struggling in Vietnam. On the other hand, it analyzes the success factors of how the Korean confectionery company Orion became No. 1 in the Vietnamese confectionery industry and how the Korean soul food, Tteokbokki restaurant, became successful.
It analyzes and introduces the Vietnamese market, but it is also good as a primer to understand the overall society of Vietnam. If you want to know about Vietnam, this is the first guide that you should read, as well as a practical demonstration of investment survival in Vietnam.
