Advertising in Korea 5th ed

Kie H. Shin, Ph.D.
Kie H. Shin. His advertising career started in 1985 after his postgraduate study(Master of Journalism) at North Texas State University(now University of North Texas) in Denton, Texas. His first assignment was ad sales and news gathering for the Korean Community Journal Dallas edition, headquartered in Houston. He came back to Korea in 1987 and started as an account executives in the International Division at Nara Advertising, which was affiliated with J. Walter Thompson at that time. After two years there, he moved to Sales Promotion Division in the same company to promote the Korean billboard business in China. While he was at Nara, his main accounts included IBM and R.J. Reynolds. In 1991, he moved to MBC Adcom as an account supervisor and worked with FCB for Northwest and other FCB accounts. After resigning from MBC Adcom as an account director, he started his own business in 1996 doing event promotion and marketing consulting.
In 1998, while running his business, Shin started to teach advertising classes at Chungwoon University, and he turned from business to teaching. In 2002, he became a full time professor at Kyongju University. In November 2003, he earned his doctorate degree at Chung-Ang University. His thesis was The American and Japanese influencing on the formation and development of modern advertising in Korea.
Shin has authored Easy Access to Advertising Planning, and co-authored Introduction to Advertising, International Advertising and PR, Advertising Media Terminology Handbook, Introduction to TV-CM production, History of American Advertising. He also has translated The Art of Cause Marketing by Richard Earle into Korean.

In Sup Shin.
Mr. Shin’s advertising career extends close to half a century. He started his career as the advertising manager for two newspapers published in Seoul. For the next six years. Shin was in charge of advertising for the present GS Caltex, a joint venture with U.S. Caltex. He was the director in charge of advertising for Hee Sung, which later became LG AD (now HD AD) and one of the top five agencies in Korea. Shin also served as an advisor for Korad, the Ogilvy & Mather associate. He laid the ground work for the launch of the Korea Audit Bureau of Circulations as its managing director. He was the secretary general for the 14th Asian Advertising Congress in 1984 and the 35th IAA World Advertising Congress in 1996, two international advertising events Korea hosted for the first time. He is the founding member of the IAA Korea Chapter in 1968. He is the first president of the Seoul Copywriters Club launched in 1976.
Shin has written over a dozen books on advertising and public relations, including Advertising Copywriting, International Advertising and Public Relations, The History and Development of Advertising in Korea, Advertising in Japan and Advertising in China. As he grew older, he co-authored American Advertising and History of Public Relations in Korea. Advertising in Korea, the only English-language book on Korean advertising and public relations in general initially published in 1974 was revised four times. These books were the first of their kind in Korea. He lectured widely as a visiting professor at four leading universities in Seoul. Currently, he is a visiting professor at Chung-Ang University.
Shin is member of the Korea Advertising Society, The American Academy of Advertising, the Japan Advertising Academy and the Public Relations Society of America as well.