[체험판] Lean Mobile App Development

<[체험판] Lean Mobile App Development> ▶Book Description
Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer?

By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how.

It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook's famous axiom "move fast and break things" into practice.

A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.

▶What You Will Learn
⦁ Apply the lean startup methodology to real Android and iOS development
⦁ Define what your hypotheses are by creating an Minimal Viable Product
⦁ Validate your idea against the Business Model Canvas
⦁ Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly
⦁ Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements
⦁ Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business.
⦁ Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess.

▶Key Features
⦁ Build ready-to-deploy apps with less iterations and shorter development times
⦁ Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store
⦁ This hands-on guide puts continuous innovation into practice to develop successful mobile apps

▶Who This Book Is For
In particular, the audience of this book will be technical cofounders, developers, or CTO's working in a start-up environment. However, if you are a CTO, Development Director, or developer of an existing software company, then this is for you too. Lean, when applied well, helps start-ups and existing copanies equally.

▶Style and approach
This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.

▶What this book covers
⦁ Chapter 1, Yes, There Is an App for That, contains some important questions to ask yourself, such as: Why are you building the app and for whom? The chapter explains how Lean startup can help.
⦁ Chapter 2, Lean Startup Primer, explains the business model canvas, what customer development is, and what a Minimum Viable Product (MVP) is.
⦁ Chapter 3, Challenges in Applying Lean to Building Mobile Apps, elaborates on the market place workflow and the discoverability of your app.
⦁ Chapter 4, An Agile Workflow in a Nutshell, talks about time-boxed programming, trusting on third-party solutions, and how you can make temporary shorts.
⦁ Chapter 5, A Pragmatic Approach, explains in a pragmatic way what an agile workflow, Kanban, and Scrum is and how you can implement it in your workflow.
⦁ Chapter 6, MVP is Always More Minimal Than You Think, investigates what features should go into a minimal viable product and how these features can help to prove your hypotheses.
⦁ Chapter 7, Minimal Viable Product Case Studies, contains some real-world examples of MVP implementations.
⦁ Chapter 8, Cloud Solutions for App Experiments, talks about your strategy for the backend of your app. What third-party services are available and do you need a backend developer at all?
⦁ Chapter 9, Native, Hybrid, or Cross-Platform, explains which platform (Android or iOS) to start with and what the possibilities are when you want to do both at once.
⦁ Chapter 10, There Is an API for That!, inspires you to combine existing data and services. It comes with an example combining movie information, maps and Uber integration. Finally, we will see how you can build an MVP and prove hypotheses using IFTT.
⦁ Chapter 11, Onboarding and Registration, talks about the onboarding and conversion of your users. It explains how you can lower the barrier and it comes with an Android example for signing up with Twitter or with a phone number.
⦁ Chapter 12, Do Things That Do Not Scale, instructs you to focus on proving hypotheses instead of focusing on automation. Try to find out what is working and what is not, with minimal amount of effort.
⦁ Chapter 13, Play Store and App Store Hacks, contains a first introduction to split testing and how you can apply it to the Play Store or App Store.
⦁ Chapter 14, A/B Testing Your App, tells you why split testing your app is important and how you can set up an A/B test for your app. It comes with an example using Android and the Firebase options Remote Config and Analytics.
⦁ Chapter 15, Growing Traction and Improving Retention, informs you what traction and retention is, why it matters and what you can do to gain more traction. It also discusses the importance of push notifications in order to increase retention (returning users).
⦁ Chapter 16, Scaling Strategies, inspires you to think about a scaling strategy. It may sound like a luxury problem, but if your app becomes a success your backend has to scale up. Cloud services have made this process a very easy one. Do not scale yet, but make your solution scalable.
⦁ Chapter 17, Monetization and Pricing Strategy, talks about the many monetization options for your app. If, for example, you choose for in-app purchases, you also need a good pricing strategy.
⦁ Chapter 18, Continuous Deployment, discusses a Git workflow and CI/CD tools, such as TeamCity and Jenkins. If you have a good testing strategy these tools can help you delivery often and fast.
⦁ Chapter 19, Building an Unfair Advantage, makes you think on how to build a 'moat' that makes your business defensible from new upstarts.
⦁ Chapter 20, The Flyng Case Study, talks about a case study of an existing social media app.
⦁ Appendix, Reading List and Web References, covers a list of a must-read books and websites worth visiting.