▶Book Description
Lean Product Management is about finding the smartest way to build an Impact Driven Product that can deliver value to customers and meet business outcomes when operating under internal and external constraints. Author, Mangalam Nandakumar, is a product management expert, with over 17 years of experience in the field.
Businesses today are competing to innovate. Cost is no longer the constraint, execution is. It is essential for any business to harness whatever competitive advantage they can, and it is absolutely vital to deliver the best customer experience possible. The opportunities for creating impact are there, but product managers have to improvise on their strategy every day in order to capitalize on them. This is the Agile battleground, where you need to stay Lean and be able to respond to abstract feedback from an ever shifting market. This is where Lean Product Management will help you thrive.
Lean Product Management is an essential guide for product managers, and to anyone embarking on a new product development. Mangalam Nandakumar will help you to align your product strategy with business outcomes and customer impact. She introduces the concept of investing in Key Business Outcomes as part of the product strategy in order to provide an objective metric about which product idea and strategy to pursue. You will learn how to create impactful end-to-end product experiences by engaging stakeholders and reacting to external feedback.
▶What You Will Learn
⦁ How do you execute ideas that matter?
⦁ How can you define the right success metrics?
⦁ How can you plan for product success?
⦁ How do you capture qualitative and quantitative insights about the product?
⦁ How do you know whether your product aligns to desired business goals?
⦁ What processes are slowing you down?
▶Key Features
⦁ Identifying Impact-Driven Products
⦁ Investing in Key Business Outcomes
⦁ Value mapping to maintain a lean product backlog
⦁ Utilizing time-bound product metrics
⦁ Eliminating process waste
▶Who This Book Is For
If you are leading a team that is building a new product, then this book is for you. The book is targeted at product managers, functional leads in enterprises, business sponsors venturing into new product offerings, product development teams, and start-up founders.
▶What this book covers
- Part 1 –Defining what to build, who we are building for, and why
This part guides the reader to define the Impact Driven Product starting from the business model and working down to the details of Key Business Outcomes, customer value, success metrics and cost versus impact for every feature.
⦁ Chapter 1, Identify Key Business Outcomes, addresses defining the business model, understand Key Business Outcomes and defining an Impact Driven Product.
⦁ Chapter 2, Invest in Key Business Outcomes, introduces the concept of investing in Key Business Outcomes and the value of business agility in product development.
⦁ Chapter 3, Identify the Solution and its Impact on Key Business Outcomes, introduces the concept of feature ideas in a product backlog and introduces a framework to evaluate/prioritize ideas based on the estimated impact on Key Business Outcomes.
⦁ Chapter 4, Plan for Success, addresses the need to define a shared view of success and how to define success criteria for feature ideas.
⦁ Chapter 5, Identify the Impact Driven Product, introduces value mapping by defining impact scores and understanding risks and costs of a product feature.
- Part 2 - Are we building the right product?
This part guides the reader to define the right metrics to effectively measure product progress and performance.
⦁ Chapter 6, Managing the Scope of an Impact Driven Product, addresses the limitations of a Minimum Viable Product and the need to think about the end-to-end product experience when defining product feature scope.
⦁ Chapter 7, Track, Measure, and Review Customer Feedback, addresses the importance of customer feedback and feedback channels and how to incorporate feedback into the product backlog.
⦁ Chapter 8, Tracking Our Progress, addresses how we can track productperformance by measuring qualitative and quantitative metrics and also understanding the impact of metrics on product strategy.
- Part 3 - Are we building the product right?
This part guides the reader to understand and identify processes that hold product teams from delivering maximum value and why it is important for product teams to discard wasteful processes and stay lean.
⦁ Chapter 9, Eliminate Waste –Don’ Estimate!, addresses some common pitfalls of software estimations and the need for teams to embrace/discard the need for estimations based on product context.
⦁ Chapter 10, Eliminate Waste –Don’ Build What We Can Buy, addresses the importance of building what the customer values the most –feature black holes that eat up a team’ time and parameters to consider to enable a build versus buy decision.
⦁ Chapter 11, Eliminate Waste –Data Versus Opinions, explains the importance for product teams to have a data strategy, common pitfalls with data, and the importance of data driven decision making.
⦁ Chapter 12, Is Our Process Dragging Us Down?, addresses the typical process bottlenecks and offers guidelines to overcome these process bottlenecks.
⦁ Chapter 13, Team Empowerment, addresses why team empowerment is important for building successful products and what an empowered product team looks like.
