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Tokenomics 상세페이지

Tokenomics

The Crypto Shift of Blockchains, ICOs, and Tokens

  • 관심 0
소장
전자책 정가
19,000원
판매가
19,000원
출간 정보
  • 2018.10.08 전자책 출간
듣기 기능
TTS(듣기) 지원
파일 정보
  • PDF
  • 487 쪽
  • 4.8MB
지원 환경
  • PC뷰어
  • PAPER
ISBN
9781789132601
ECN
-
Tokenomics

작품 정보

▶Book Description
Tokenomics is the economy of this new world. This is a no-holds-barred, in-depth exploration of the way in which we can participate in the blockchain economy. The reader will learn the basics of bitcoin, blockchains, and tokenomics; what the very first ICO was; and how over a period of 5 years, various projects managed to raise the enormous sums of money they did. The book then provides insights from ICO experts and looks at what the future holds. By comparing the past, current, and future of this technology, the book will inform anyone, whatever motivates their interest.

The crypto shift of blockchains, ICOs, and tokens is much more than just buying bitcoins, creating tokens, or raising millions in a minute in an ICO. It is a new paradigm shift from centralized to decentralized, from closed to open, and from opaqueness to transparency. ICOs and the creation of tokens during the craze of 2017 needed a lot of preparation, an understanding of cryptocurrencies and of emerging legal frameworks, but this has spurred a new movement to tokenize the world.

The author gives an unbiased, authoritative picture of the current playing field, exploring the token opportunities and provides a unique insight into the developing world of this tokenized economy. This book will nourish hungry minds wanting to grow their knowledge in this fascinating area.

▶What You Will Learn
⦁ The background of ICOs and how they came to be
⦁ The difference between a coin and a token, a utility and a security, and all the other acronyms ⦁ you're likely to ever encounter
⦁ How these ICOs raised enormous sums of money
⦁ Tokenomics: structuring the token with creativity
⦁ Why it's important to play nicely with the regulators
⦁ A sneak peak into the future of ICOs from leaders in the industry

▶Key Features
⦁ Interviews with key figures in Tokenomics
⦁ Unbiased evaluation and comparison of the different offerings
⦁ Conceptual analysis of the market's reaction
⦁ League table showing current exposure
⦁ An account of the theoretical and current legal foundations of alt coins and tokens
⦁ A complete introduction to the phases of an initial coin offering

▶Who This Book Is For
With the media hype about bitcoin, this book appeals to anyone, from those with a general interest in anything crypto, or those with some knowledge of the nuances between cryptocurrency, ICOs, IPOs and the Token economy.

▶What this book covers
⦁ Chapter 1, Once Upon a Token, provides an introduction to tokenomics looking at the meaning of a network of markets and compares the Internet of information versus the Internet of value and what tokenomics is. It looks at the first occurrence of the word tokenomics and discusses tokenization and the benefit it provides.

⦁ Chapter 2, A Bit of Coin Theory, lays the foundation, with a bit of coin theory looking at digital currencies before bitcoin and why they failed, and how bitcoin was born, along with some of the founding principles. After bitcoin, we look at the era of alternative coins known as "altcoins" and then take a deeper dive into what a blockchain actually is, including how you can find a Nelson Mandela tribute on the blockchain. We then introduce you to smart contacts and provide an overview of the peak of the ICO craze in 2017.

⦁ Chapter 3, The Potential of ICOs, looks at the potential of ICOs, including what an ICO is and the associated and somewhat confusing terminologies involved. We do a comparison between the dot-com bubble and the dot-coin bubble, then we consider the challenges ICOs face, and we finally take a quick look at the new era of ICO innovation that will result from this massive global crypto experiment.

⦁ Chapter 4, Token Varieties, takes you on a journey back in time to the very first ICOs on the bitcoin blockchain, then ICOs on custom blockchains, before delving into a number of ICOs on the ever-popular Ethereum blockchain. We also highlight non-blockchain technologies.

⦁ Chapter 5, The Need for a Token, asks the question on everyone's lips: do we really need a token? We go through various thought experiments and compare how existing companies versus new companies incorporated tokens into their business model. We present some critical consideration points, to guide you if you are looking to start your own token creation journey.

⦁ Chapter 6, Playing by the Rules, introduces you to the concept of security tokens and looks at what they are in the context of ICOs. We then explain the Howey Test and outline the global stances of regulators around the world. We also present several case studies, where the US regulators closed down ICOs for unscrupulous behavior. We also discuss the evolution of white papers.

⦁ Chapter 7, The Token Sales Mechanics, explores the often very creative token sales mechanics of several high profile ICOs, looking at the token supply, distribution, presales strategy, and bonuses provided. It considers ICOs that had a hard cap, a soft cap, and even those with no caps and explains the concept of a reverse Dutch auction. Finally, we look at some token mechanic considerations as a guideline.

⦁ Chapter 8, White Paper, Website, and Team, looks at the critical components of an ICO, namely the white paper, the website, and the team. White papers have certainly evolved from being technical and mathematical in nature, to being marketing brochures and investment statements. The chapter elaborates on why a well-designed website is very important, along with a great team to
boot because quite often, it is not the idea but the people behind the idea that is the difference between success and failure.

⦁ Chapter 9, Social Media and Influencers, presents social media and influencers from a different light, exploring the deeper meaning of being social, before explaining what social media is. It then looks at how ICOs use social media, and covers some of the major influencers in the crypto landscape on Twitter and YouTube.

⦁ Chapter 10, Marketing and the Launch, covers the marketing and launch of an ICO by describing the state of ICO marketing, examining the messaging and tools used, and, of course, discussing the all-important community aspect. It also explains various marketing strategies, such as bounty campaigns, airdrops, and announcements, which all build up to the launch date.

⦁ Chapter 11, Voices of the ICO World, provides a unique insight into several ICO founders: their projects, their tokens, how their ICO went, and general thoughts on the future of ICOs, tokens, and the token economy.

⦁ Chapter 12, The Future, looks at the future, highlighting that bitcoin is the only true cryptocurrency without a leader. It takes a closer look at a world full of tokens and what happens when saturation hits. It also covers the rise and importance of privacy coins, quantum blockchains, governments, and societies.

작가 소개

⦁ Sean Au
Sean Au is a blockchain researcher and trainer with a B.E. (Hons) in Electrical Engineering and a Masters in Engineering Management from the Canterbury University in NZ. His masters' thesis 19 years ago was titled ""Information Intermediaries,"" but with the rise of decentralization, that old model has surely crumbled. With over 15 years of experience in the fild of IT, Sean started out as a programmer, and prior to entering the blockchain rabbit hole, he was an integration architect and consultant, joining cloud systems together. Sean is a Certifid Bitcoin Professional (CBP) and designed and delivered NZ's fist blockchain training course in association with the Blockchain Association of New Zealand. Sean is the immediate past president and current education chair of the Blockchain Association of New Zealand and a member of the NZ ISO/TC307 committee on blockchains and distributed ledger technologies. Sean continues to contribute by building practical applications andsharing it with the local community as the co-organizer of the Wellington blockchain meetup and organizer of the Wellington smart contract meetup. Some of his projects include ""Ubering Energy on the Blockchain"" and placing his land title on the blockchain.

⦁ Thomas Power
Thomas Power is an author of 7 books since 1998 and has made over 1000 speeches in 56 countries covering all aspects of technology, social media, community building, cloud, and SaaS Apps. Now the world has shifted its attention to Blockchain, Bitcoin, Ethereum, ICOs, Tokenomics, Cryptonomics, Internet of Things, and Artifiial Intelligence, and Thomas has shifted with the times, making presentations on these subjects to conferences and board members around the globe. Thomas is ranked No 11 in the Crypto 100 most Inflential People. Thomas is also ranked No 9 in The Blockchain Fintech 100 People. Thomas has over 290,000 followers on Twitter and is ranked No. 1 in the world on LinkedIn with 680 written testimonials. Thomas is a board member and Director of six companies, including 9Spokes PLC in New Zealand who supply Barclays, Royal Bank of Canada, and Bank of New Zealand with Cloud SaaS AI solutions for small businesses and Team Blockchain Ltd based in London. As GDPR kicked in May 25th 2018, Thomas has woken up many executives to the power of Community Building on The Blockchain to avoid the penalty fies of 4% of global turnover. The next big development is for us all to hold our identity on The Blockchain so we can go through Know Your Customer (KYC) and AntiMoney Laundering (AML) processes with Banks and Financial Services companies in one click like Amazon Pay. This will further allow us all to trade with tokens for products and services from Brands so we are incentivized and rewarded with every interaction… much like the opening show of Black Mirror part three.

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